Sunday, July 1, 2007

CASE STUDY 4

CASE STUDY No.4

RP IT managers admit Internet downtimes remain a problem
By Erwin Oliva

INQUIRER.netLast updated 04:02pm (Mla time) 06/28/2007
MANILA, Philippines --

More than 70 percent of information technology managers in Philippine companies admit to having Internet downtimes one to three times a month, according to a local study cited by Pacific Internet during a briefing on Thursday.

Pacific Internet is a regional Internet communications service provider that has presence in eight countries in the Asia Pacific region, including the Philippines. It currently has about 600 corporate customers.

The study which was done in 2006 also indicated that it took an average of four hours to "resolve" downtimes, which translated to productivity loss and potential revenue loss, said William Cabelin, product management head of Pacific Internet Philippines.

For many Philippine companies running mission-critical applications, downtimes are a scourge that continue to plague them, Cabelin said.

Last year, Pacific Internet embarked on a project to design a premium solution for the local market that continues to experience unnecessary Internet downtimes.

This year, the company said it has signed up 25 customers, including a major Philippine bank, a logistics company and business process outsourcing firm, among others.

"It took us a while to introduce this solution to the local market because we're trying to feel the market," said Rosamarie Pineda, vice president for marketing of Pacific Internet Philippines.
Pacific Internet's business continuity solution has been available since 2003, but it was only in the last two years that demand picked up, the executives said.

Pineda said mid-tier and small and medium enterprises are now the biggest target clients of Pacific Internet's Optimaxx, which is an premium Internet solution that provides about 99.95 percent network availability.

Developed in the Philippines, Optimaxx is a business continuity solution that is Filipino-made since it was developed under the unique requirements and situation in the country, said Jojie Yap, president of Pacific Internet Philippines.

Due to the demands of the growing business process outsourcing industry, the executive believes that 2007 is the right year to become more aggressive in this business.

Pacific Internet is even throwing a rebate program, which Yap said, will be "punitive" to the local operations of the company. "We believe this product works because we co-created it with our customers," she stressed.

Yap explained that Optimaxx will enable local firms to avoid having more headaches from Internet downtimes, while saving them the trouble of dealing with different telecommunications firm.

Currently, most companies chose to set up their redundant networks and acquired at least two dedicated lease lines from different telecommunications firm. One line is used as a primarily link to the Internet, while the other is for backup.

As part of the regional group, Pacific Internet Philippines plans to roll out this solution in other markets, including Singapore, Hong Kong, Australia, India, Thailand and Malaysia.

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